Foods: Common Words used as Marketing Tactics

This bit of info can help you spot common words used as health washing, marketing tactics. (What is health washing?)

When it comes to food and product marketing, companies often employ specific terms to appeal to consumers' health-conscious preferences. This practice, known as health washing, involves using language that implies a product is healthier or more natural than it actually is. Some common words used in health washing marketing tactics include:

  • Natural: This word suggests a sense of wholesomeness and healthiness. However, the term "natural" is not regulated and can be misleading as many products labeled as natural may still contain artificial ingredients.

  • Organic: While products labeled as organic must meet certain standards set by regulatory bodies, the term can be misleading if consumers assume organic means healthier. Organic products can still be high in sugar, salt, or fat. Additionally, Organic produce may still use some toxic pesticides, which present a separate health issue.

  • Clean: The term "clean" has been popular in recent years to imply simplicity and healthfulness. However, there is no official definition of what constitutes a clean product, making it a vague and potentially deceptive term.

  • Superfood: This marketing term is often used to describe nutrient-rich foods with supposed health benefits. While some superfoods are indeed nutritious, the term can exaggerate their actual health properties and lead consumers to believe they are a cure all.

  • Image/Marketing: Simply because a brand adorns itself with peaceful images, does not mean they follow through in reality. A company like Chobani is an appropriate example. (Image 1) The imagery they create is peaceful and serene.

    Although, this brand creates the feeling of nature and easy living, this can be deceiving.

    Chobani Strawberry Greek Yogurt Ingredients:

    Cultured nonfat milk, strawberries, cane sugar, water, fruit pectin, natural flavors, guar gum, locust bean gum, fruit and vegetable juice concentrate (for color), lemon juice concentrate.

The ingredients in bold above are not wholesome &/or are not great to eat often. The added sugar is an ingredient you’d want to avoid. Being selective about eating added sugar is of importance for a healthy diet. The sweet danger of sugar.

Or, like Natural flavors, which component need only have a portion of an original substance to call it a “natural flavor”. This leaves the consumer uncertain of what’s completely in their foods. (I will make a future post concerning the remaining ingredients listed above)

FDA Definition of Natural Flavoring

(3) The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional. Natural flavors include the natural essence or extractives obtained from plants listed in §§ 182.10, 182.20, 182.40, and 182.50 and part 184 of this chapter, and the substances listed in § 172.510 of this chapter.

Consumers should be wary of these, and similar terms used in marketing and focus on reading ingredient lists, nutrition labels, and conducting research to make informed decisions about their purchases. Remember you are trying by reading this! You can learn a bit more everyday about what is best for YOUR health!

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What's in a Snack - Beet Crackers

I can not help but notice what is considered a snack now a days, chips, cookies, candy bars, (sugar)

granola bars... 

I love sweets as much as the next but there are a few hang ups with most of these guys. These are overly processed 'foods' leave you with empty calories and little to zero nutrition.

Next time you get crabby towards your co-workers right before lunch, you can blame your mid-morning snack! OR

EAT this...

Beet C.JPG

 Trader Joe's 3 Seed Beet Crackers!

These bad boys are SO good! And made to be good for you. They do not taste like a 'health snack', they are simply healthy and delicious.

These yummy beet crackers can also help maintain your energy and contain the crabby beast within.

They are also great for kids. The size and color will attract them, the taste and nutritional value will keep them coming!

You can always pare these treats with hummus, cheese, tomato, salsa...

Just remember to look for REAL food ingredients in those parings, like whats in this product! (Post name: Common Ad Fairy-tales)

 Priced at only: 1.99$

 INGREDIENTS:  WHITE CORN, CORN OIL AND/OR SUNFLOWER OIL, BEET POWDER, BLACK SESAME SEEDS, FLAX SEEDS, PAPRIKA, CHIA SEEDS, ONION POWDER, SEA SALT.

MAY CONTAIN TRACES OF MILK, SOY.

Whats in a Meal - Hilary's Veggie Burgers

This burger is delicious and a great alternative to beef or meat products, even if you’re not a vegetarian or vegan! I love staking a veg mountain; tomatoes, arugula, pickles, dragon peppers.

Find your favorite combinations on their site!

https://hilaryseatwell.com/blogs/recipes/roasted-veggies-and-smoked-mozzarella-burger

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Ingredients:

Cooked Black Beans (Water, Black Beans), Cooked Whole Grain Millet (Water, Millet), Faba Bean Protein Concentrate, Expeller Pressed Canola Oil, Sweet Potatoes, Red Pepper, Kale And/Or Spinach, Yellow Pepper, Potato Starch, Ground Flaxseed, Sea Salt, Chile Powder (Ground Chile Pepper, Salt, Cumin, Oregano, Garlic), Dried Minced Onion, Lime Juice Concentrate, Granulated Garlic.


Key ingredients you might not know:

Cooked Whole Grain Millet (Water, Millet):

Panicum miliaceum L. millets are small-grained cereals which originate from the grass family. Please take the time to learn about this super ingredient!

http://www.ejfa.me/index.php/journal/article/view/981/712

Faba Bean Protein Concentrate:

This vegan source of protein can be a welcome ingredient in your everyday life.

Warning- if you have G6PD deficiency, eat with caution or/and consult a doctor before consumption.

Expeller Pressed Canola Oil:

Expeller pressed is a process that gives you a heatheier alternative when choosing oil.

http://www.centrafoods.com/blog/what-does-expeller-pressed-canola-oil-mean

Lime Juice Concentrate:

The label does not state if any additives are included in their Lime Juice Concentrate. (Further research to come).